digital activation manager job description

They may also earn additional compensation in the form of bonuses.

Coordinating with outside agencies such as police departments to ensure that events are held smoothly and efficientlyīrand Activation Manager Salary & Outlookīrand activation managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company.

Working with designers to create promotional materials such as banners, fliers, billboards, and advertisements.

Planning and implementing marketing strategies to increase attendance at events.Managing sponsorships for events, including negotiating contracts with sponsors and developing sponsorship packages tailored to each client’s needs.Creating a social media strategy to promote events through online channels such as Facebook, Twitter, and Instagram.Managing a team of event staff, including planners, production workers, security guards, and ushers for major events such as concerts or sporting events.Developing a site plan for each event, including where speakers or musical acts will be located and where food and drink stations will be located.Coordinating with vendors such as caterers, florists, event planners, and other suppliers to ensure that event details are met.Formulating a marketing plan for each event, including creating a budget and hiring staff to help execute the campaign.Brand Activation Manager Job DutiesĪ brand activation manager typically has a wide range of responsibilities, which can include:

This might include managing vendors, coordinating logistics, and ensuring that all parties involved are working toward the same goal. They commonly work with a team of designers, copywriters, videographers, etc., to develop creative ideas that will resonate with their target audience.īrand activation managers may also be tasked with overseeing the execution of these campaigns. Brand activation managers are responsible for creating and executing marketing campaigns that promote a brand or product.

Digital activation manager job description